Sir Richard Branson has joined hands with venture capitalists Vinod Khosla and Ron Burkle and invested more than $60 million in Cilion, a company that will make bio-ethanol from corn in an effort to satisfy California's need for environmentally friendly fuels. California already uses bioethanol to fuel cars, but most of it is imported from the American Midwest.
Gov. Schwarznegger issued a directive, earlier this year, calling for the state to make 20 percent of the fuel itself by 2010.
Cilion, a joint venture between Western Milling and Khosla Ventures, plans to build enough refining capacity to meet the target itself.
Cilion plans to start work on the first of seven bioethanol plants within a few weeks. It will bring corn from the Midwest and process it with technology that makes it competitive with petrol at oil prices as low as $40 a barrel.
Branson's Virgin empire plans to move into environmental businesses of which this project is a starting move.
Virgin Fuels, a subsidiary will alone invest $400 million in several biofuel schemes. The company is also working with the government on a plan to make it economical for train companies to use biodiesel.
Besides this Branson is said to be considering big investments in other technologies including wind power, hydro-electric and even nuclear stations. The company is open to investing in any kind of alternative-energy.
Branson who attended the recent environmental summit in California said that he feels that global warming is the biggest crisis facing mankind and that every company chairman should be thinking about devoting a percentage of his earnings to it.
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